If spas were a luxury in the past and not every hotel provided them to their guests, today, they are becoming essential. With a little wasted energy and time in the sauna, you can remove toxins from your body and rejuvenate. You can, too, pick a complete treatment: a massage, facial, pedicure, or manicure.
Knowing this, we became interested in the sauna and spa industry. How big is the spa market today? Are hotel saunas used only by guests, or are they open to locals too? What is the number of people that visit the sauna, and are saunas and spas functioning the same after the Coronavirus pandemic?
If you are eager to find out, we have compiled the top statistics of hotels with sauna, with a special emphasis on features of the spa industry.
Let’s commence!
Top Statistics of Hotels With Sauna
- The size of the global spa market was $95 billion in 2021.
- The thermal/mineral market’s size will reach around $90 billion from 2019 to 2025.
- The US spa industry in 2021 had a revenue of $18.1 billion.
- In 2021, there were 173 million spa visitors in America.
- In 2022, the number of employees in the American spa industry is estimated at 345.000.
- The average American spent $104.5 per spa visit in 2021.
- 47% of Americans were a bit nervous about visiting a spa after the Coronavirus pandemic.
- In 2019, spa facilities in US luxury hotels contributed around 5.2% to the hotels’ total revenue.
- The occupancy rate of spa treatment rooms in American luxury hotels was 72% in 2019.
- The dominant sauna markets are Europe, North America, and Asia-Pacific.
- In 2021 there were 21.510 spa locations across the United States open to the public.
- In America, 43% of visits to hotel spas were by locals.
1. The size of the global spa market was $95 billion in 2021
(Statista) (Grand View Research)
The spa market’s size on a global level was measured at $95 billion in 2021, almost double from 2020, when the estimated size of this market was $47.5 billion.
The latest statistics predict that the global spa market will grow by 7.6% annually and will reach $185 billion in 2030.
2. The market size of the global thermal/mineral springs industry can reach around $90 billion by 2025
(Statista)
The market size of the thermal/mineral industry worldwide was $64 billion in 2019. This market was forecasted to rise at an annual rate of more than 18% in the coming years.
With such growth, the market’s size will reach around $90 billion in the forecast period from 2019 to 2025.
3. The US spa industry in 2021 had a revenue of $18.1 billion
(Statista)
The US spa industry’s revenue in 2019 was even larger. In particular, the industry was worth $19.1 billion that year.
Unfortunately, the Covid-19 pandemic harmed this industry, as it did many others. Many spas and health facilities were closed because of the virus, and the revenue in 2020 fell to $12.1 billion.
However, 2021 was a year of recovery, and the spa industry grew again to $18.1 billion.
4. In 2021, there were 173 million spa visitors in America
(Statista)
The number of spa visitors in the States was largest in 2019, when 192 million people visited spa centers across the country.
Again, the Covid-19 pandemic influenced people’s lives in 2020, and as a result, the number of spa visitors fell way down.
To be detailed, there were 124 million spa visitors in 2020, a huge drop of 30% from 2019.
In 2021, people started going to spa centers again, and the number of visitors grew to 173 million.
5. In 2022, the number of employees in the American spa industry is estimated at 345.000
(Statista)
The number of employees in the spa sector in the USA from 2019 to 2022 was lowest in 2021 due to the Coronavirus pandemic.
As spa statistics from the country show, in 2021, there were 304.800 employees in the industry.
Nevertheless, the sector returned on track in 2022, and the number of employees increased to 345.000.
Still, we can’t compare this number of employees to that from 2020, when 383.700 people worked in the spa sector.
6. The average American spent $104.5 per spa visit in 2021
(Statista)
The revenue per spa visit was the biggest in 2021 compared to the previous six years.
Statistics reveal that the revenue per spa visit in 2021 was $104.5, an increase from 2020.
The previous year’s revenue per spa visit was $97.5. By comparison, in 2019, it was slightly larger, or $99.5.
According to a survey done in 2020, 47% of US citizens were a bit nervous about visiting the spa after the Covid-19 pandemic.
Moreover, 25% of American respondents in the survey stated that they felt very nervous about visiting a spa.
Finally, 28% of Americans said they didn’t feel nervous and would gladly visit a spa when businesses reopen.
8. In 2019, spa facilities in US luxury hotels contributed around 5.2% to the hotels’ total revenue
(Statista)
Spa facilities in luxury sauna hotels are a favorite pastime in the United States.
According to statistics of hotels with saunas, the spa facilities in American luxury hotels provided around 5.2% of the hotels’ total revenue in 2019.
9. The occupancy rate of spa treatment rooms in American luxury hotels was 72% in 2019
A huge occupancy rate of spa treatment rooms in American luxury hotels was measured in 2019.
As per the most recent statistics of hotels with saunas, the occupancy rate of spa treatment rooms in US luxury hotels was 72% during that year.
In contrast, the occupancy rate of spa rooms in upper and upscale hotels was 67% in 2019.
10. The dominant sauna markets are Europe, North America, and Asia-Pacific
Europe, as a regional sauna market, is the one that grows most rapidly. This is because of online distribution channels, new infrared saunas, growing health awareness among its population, and consumers focusing on health services.
As sauna statistics show, Finland is one of the largest sauna markets in Europe.
Furthermore, Asia-Pacific and North America are also among the growing regional sauna markets in the world.
11. In 2021, there were 21.510 registered spa locations in the United States
(Statista)
In 2021, 21.510 spa locations across the States were open to the public.
This figure represents a minimal decrease from 2020 when there were 21.560 spa locations or 50 more in contrast to 2021.
On the other hand, in 2019, the number of spa locations in America was the largest in the last decade, or 22.430, to be precise.
12. In America, 43% of visits to hotel spas were by locals
(Statista)
Just as the latest statistics on hotels with sauna show, 43% of those who visited a hotel spa facility were locals or other community members.
In contrast, 53% of spa visitors were guests of American hotels in which they used the sauna or other spa treatments.
Conclusion
We can wrap this article up with certainty about the rise and growth of the spa and sauna market. These top statistics of hotels with saunas illustrate how big this industry gets and that the spa facilities and service providers, such as hotels, are reviving after the coronavirus pandemic.
The regional spa markets continue to develop and compete as more people spend time in hotels with spas or favor a certified spa center.
As a result, the spa industry is an important part of the whole health and wellness sector and even a huge part of the hospitality industry.
So, the next time you travel, for work or leisure, select a hotel with luxury sauna suites and give yourself a break from the business of life. As we learned from this article, they aren’t a rarity but a necessity.